Top 5 iOS Beauty Retail Apps in Kenya: Q3 2024 Performance Analysis

In the third quarter of 2024, the beauty retail app landscape on iOS in Kenya showed varied performance across the top five applications. The data, sourced from Sensor Tower, reveals insights into download trends, revenue generation, and user engagement.

MLH APP encountered fluctuating weekly downloads, beginning with 72 in early July and declining to 12 by the end of September. Despite these shifts, there was no recorded revenue for this period.

For Think Dirty – Shop Clean, revenue saw modest peaks, reaching $16 in the final week of September. Downloads were sporadic, with a notable spike of 188 in early September. Active users mirrored this trend, peaking at 169 in the same week before tapering to 46 by the end of the month.

Elixir experienced an uptick in downloads mid-quarter, with a high of 35 in late July. However, no revenue was generated during this period, and data on active users was not available.

Nykaa – Makeup/Beauty Shopping maintained a steady stream of active users, averaging around 150 each week. Downloads showed variability, peaking at 27 in mid-July but remaining relatively low throughout the quarter. Revenue figures were not recorded for this app.

Finally, 娜拉美妆 saw a consistent decrease in downloads from the start of the quarter, beginning at 32 and dropping to 4 by the end of September. Like several others, this app did not generate any revenue during the quarter.

For a more comprehensive analysis and additional insights, visit Sensor Tower's platform.